I am hailing from Philadelphia, Pennsylvania, and I am seeking legitimate advice to starting and supporting my dreams…
I am a chef (specializing in ethnic cuisine and fancy baking), but I am not a business woman. I consider myself a visionary and somewhat of an artist. Two of my colleagues and I have decided that it’s time to put our talents to use. We wish to open up a bakery and small restaurant with a certain medieval fantasy ambiance (with medieval/Celtic furnishings, art work, and music). Our menu will be custom made (featuring European and Middle Eastern styled dishes). The bakery extension will most likely be under my artistic direction (making things such as dragon shaped cookies, unique cakes and pies, etc…). My mates and I already have culinary specialists, and designers who happened to be our friends in college.
What I need to know is how should I proceed to market my business? How should I advertise for it to gain the highest amount of legitimate interest?