Making the Most on Trade Shows

[writtenword]

Any suggestions on how to make the most on trade shows? I visited a trade show today and was shocked on how few people were there. The booths there got a lot of business, but it seems like other people in the industry don't know to take advantage of it. How would you set up a booth at a trade show, and how to you decide which trade shows you attend?

[dexterlablab1]

The best way to take advantage of trade shows it to show some of your good wares. Not your best wares. Remember, you want to tempt long term business. And take advantage of that very fact that other rivals seem to not care. More business for you then.

[writtenword]

The best way to take advantage of trade shows it to show some of your good wares. Not your best wares. Remember, you want to tempt long term business. And take advantage of that very fact that other rivals seem to not care. More business for you then.

This is a good strategy. I also visited a farmer's market today (not really a trade show, but a good way to promote stuff if you're selling natural products). I noticed that people were doing this strategy. The point was to get people signed up for more sales, not just one single sale.

[Waynefire]

Bring your best products is the first step. When you have the best products brought forward, you can make a lasting impression on the visitors to the show. If you do not bring your best with you, then you can have trouble making a single sale, let alone a lasting impression on people.

[dexterlablab1]

Bring your best products is the first step. When you have the best products brought forward, you can make a lasting impression on the visitors to the show. If you do not bring your best with you, then you can have trouble making a single sale, let alone a lasting impression on people.

You don't have to bring your "best" products. Just your very good ones. It's the old bait and hook technique. You show them the good stuff to make them curious. Then when they come and see you have even better stuff, they are pleasantly shocked and have a better chance of being long time customers

[writtenword]

You don't have to bring your "best" products. Just your very good ones. It's the old bait and hook technique. You show them the good stuff to make them curious. Then when they come and see you have even better stuff, they are pleasantly shocked and have a better chance of being long time customers

I look forward to bringing good sample products, sort of like party favors. I'm going to put my best in a brochure and give the brochure away so that people will want to contact me long term.

[JoshTheBoss]

There are two very important things, in my opinion, to remember when selling things at any type of public event.

1. Business cards that are memorable.
Hand someone a nice business card, not only will they keep it, they might even show it off to other people to show them if it is interesting enough. Word of mouth is one of the biggest ways to receive new sales.

2. Overbid them at the beginning
That way when you hook them in and get call backs, you can offer them a "special" rate. Tell them they are a "special customer" or for the next week there is a "new service sale". Tailor it to whatever your product is!

Good luck.

[writtenword]

There are two very important things, in my opinion, to remember when selling things at any type of public event.

1. Business cards that are memorable.
Hand someone a nice business card, not only will they keep it, they might even show it off to other people to show them if it is interesting enough. Word of mouth is one of the biggest ways to receive new sales.

2. Overbid them at the beginning
That way when you hook them in and get call backs, you can offer them a "special" rate. Tell them they are a "special customer" or for the next week there is a "new service sale". Tailor it to whatever your product is!

Good luck.

I really didn't think about business cards. I guess my fear is that people will just toss them somewhere, and that it will be forgotten. But I definitely like the idea of over bidding. It makes a lot of sense. Then when I do call back, I can offer them something free, or at least like 50 percent off.