There are many people who do well using their blog to market products. Businesses can have a success with a blog as they can keep customers and potential customers up to date with what is happening.
I consider my blog a part of my social media campaign, as I consider blogs to be a very social tool and a good way to interact with your audience and potential market in a way that is not pushy or purely sales-driven. It's a good way to air your experiences and information about where you see your industry heading, as well as new technologies and ideas that might impact your industry in a positive way (or otherwise!).
Yes, it is part of marketing and to me classified as building brand awareness!
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